Every engagement moves through the same four phases. The depth of each phase changes with the scope — the discipline doesn't.
Two to three weeks of interviews with your leadership team, sales, support and — when possible — a handful of customers. We combine that with a written audit of your existing brand, site and paid programs. You get a plain-English memo at the end of it that names what's working, what isn't, and what we'd change first.
We turn what we heard into a positioning and a plan. This is where the strategic decisions get made: what you stand for, who you serve, how you talk about it, and which channels deserve real investment. Everything downstream is easier because of the work done here.
Identity systems, messaging frameworks, sites, pages, campaigns — built by the same people who made the strategic recommendations. No hand-offs, no lost context. We ship in tight, reviewable increments so your team is never surprised by a big reveal at the end.
Launch is the beginning, not the end. We stay close during the first ninety days after go-live, then transition into a lightweight monthly cadence that keeps the work honest and the numbers moving.
Most projects fall between $18,000 and $120,000 depending on scope. Monthly advisory retainers start at $3,500. We share a written estimate before any work begins, and we don't invoice anything that wasn't scoped up front.
A focused brand or website project usually runs eight to sixteen weeks. Larger repositioning engagements can run four to six months. We share a working timeline in the first week and update it publicly as we go.
The partner who runs your discovery call is the partner who runs your project. We staff based on what your engagement genuinely needs — usually two to three senior practitioners — and we never subcontract account leadership.
Yes. We'll sign yours, or send ours, before any material information changes hands.
We've done meaningful work in healthcare, financial services, B2B SaaS, professional services, education and independent consumer brands. We don't work with gambling, adult content, weapons, payday lending or anything else we wouldn't be comfortable telling our families about.
We take on a small number of new engagements each quarter to protect the quality of the work. The best way to find out if there's room for a project is to book a discovery call.